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If you were unaware that the Dubai Rugby Sevens is in town this weekend, then you must have had your head buried in the sand because it is definitely the place to be.

More than 200 teams have come to Dubai from all corners of the world at the Al Ain road venue – these include local and regional teams, schools teams, women’s teams and of course the highlight of the weekend will be the IRB Sevens World Series which includes England, New Zealand, Australia, South Africa, as well as Kenya, Fiji and Samoa.

The annual three-day rugby extravaganza takes place at 7he Sevens stadium, and is the biggest, most colourful, sporting event of the annual Dubai calendar.

In excess of 100,000 visitors are expected to attend with the 2013 campaign ‘Get Your Game Face On’ encouraging fans to support the tradition of outrageous fancy dress.

Along with top class rugby which Sevens weekend is famous for there are additional facilities this year to cater for families, including a designated entrance.

Organisers have also teamed up with the leading mobile childcare company Creche Out to provide the option of top class creche facilities for toddlers and children up to eight years old.

A wide range of childrens’ entertainment includes the HSBC World of Sport, face painting, bouncy castles, Juggle Box, Sabaa’s 7s Club for kids and lots more.

There are 2,000 seats set aside in the Air BP stand for mums, dads and their children. And children under-12 are admitted for free if accompanied by an adult.

Gary Chapman, President Group Services and dnata, Emirates Group, said: “We are very proud of our reputation as a great event for families.

“Interest in the Emirates Dubai Rugby Sevens just grows and every year it becomes more popular, not just in Dubai, but with visitors from all over the world. It is a great showcase for Dubai, a fantastic sporting occasion with the world’s top players on show, and it’s always a wonderful atmosphere. There’s something for everyone; the Rugby Village is always a hive of activity.”

Meanwhile, if you do go, look out for an influx of oversized meerkats and you shouldn’t have to wait too long before you see the Jolly Green Giant, Tango Man or a character from the Simpsons.

Mr Ben’s fancy dress outfitters owner Jayne Eastland says these are just some of the most popular costumes so far requested by visitors going to the event with Meerkats the most popular choice of costume this year.

She said: “Whatever it is about meerkats, I’ve had a big order for them and we’re busy making sure we meet demand. I’m sure they’ll attract plenty of attention at the Sevens, especially if they all walk around together.

You can still get tickets for the Emirates Dubai Rugby Sevens which can be bought via www. and in person from numerous outlets around Dubai including: EK Headquarters, dnata Travel Centres, 7he Sevens, Decathlon Mirdiff City Centre, MMI Outlets (selected stores), Bidi Bondi Bar, Costa Outlets (selected stores), Mr Ben’s Costume Closet, and Virgin Megastores.

Two day admission for both Friday and Saturday (tickets to be bought before November 29) is Dh400. On-the-day price is Dh300. Entry is free on Thursday.

If you are worried about getting home there is a free, regular, bus service running from 7he Sevens Stadium from 18:00 onwards to designated locations, and free, easy access parking is available for over 12,000 cars.

There will be plenty of food and beverage outlets, catering to all tastes, including vegetarian, and healthy options for children and adults.

WHAT: Dubai Rugby Sevens.
WHEN: Thursday, November 28 to Saturday, November 30.
COST: Two-day ticket to cost Dh400. One-theday pass to cost Dh300.
Sport360° VERDICT: The weather is great and there is some very good rugby in town. On top of that, fans are invited to dress up in their most whackiest attire and enjoy a great day out at 7he Sevens Stadium. It’s going to be tough to top that.
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