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Are you ready for the ‘Happiest 5k on the Planet’? The Color Run, a unique paint race that celebrates healthiness, happiness, individuality, and giving back to the community, is making its Dubai debut this Saturday, December 14 and is looking for some colourful characters to spice up the atmosphere on the track.

Less about your 10-minute-mile and more about having the time of your life, The Color Run is a five-kilometre, un-timed race in which thousands of participants are doused from head to toe in different colours at each kilometre – yellow, red, blue and pink in this case – to create a rainbow atmosphere.

Needless to say, don’t wear anything you really want to keep! As you hit the ‘Color Zones’ at each kilometre, you will be blitzed by event volunteers, sponsors, and staff with colour in the form of a special recipe of “magical” colour dust.

Don’t worry, all products are 100 per cent natural, safe and food grade quality, and won’t be thrown directly at your face, but some runners do opt to wear glasses or goggles, as well as use a bandana or dust mask for their mouths.

Before the color bomb hits though, you do have to turn up in white so as to make sure those colours really pop, and there will also be able some funky event merchandise – t-shirts, socks, wrist bands, sunglasses, and of course the signature Color Run tutus – on sale to add to your look.

And the fun continues at the finish line with a gigantic “Color Festival,” using more Colored powder as part of the post-race celebrations. Happiness is definitely one of the key words involved in the planning of the event.

“We call The Color Run the ‘Happiest 5K on the Planet’ because our events bring together friends and family in a unique, healthy, and fun environment,” said Travis Snyder, event founder.

But while this rainbow race is all about fun and positive energy, the 5k also focuses on promoting healthy living.

Over 60 per cent of Color Runners are first-time 5k runners and the event is making headway on the growing national focus of improving health and wellness.

“Color Runners” vary in demographics and reasons for running. With no winners or official times, The Color Run caters to anyone – two-year-olds to 80-year-olds, first time runners to professional athletes.

Others participate to honour loved ones who have passed or are fighting diseases. More run for love, and The Color Run event has sparked approximately 10 marriage proposals and one wedding.

So, whether you are a casual mall walker or an Olympic athlete, the three miles of The Color Run course will be the most memorable and colourful run of your life.

Another great reason to sign on is for charity – $1 (Dh3.67) of each entry will be donated to a local charity, while if there’s a particular cause you are passionate about supporting you are free to do so through event partners JustGiving, the world’s largest fundraising platform.

Since JustGiving’s launch in 2001, they have enabled over 21 million people raise over $2 billion (Dh7.34b) for charities around the world. Each Color Runner will have the option to choose from one of 8,000 charities registered with JustGiving.

WHAT: The Color Run 5K UAE
WHEN: Saturday, December 14, with participants expected to be on the start line no later than 8:30 for a 9:00 start
WHERE: Dubai Autodrome, Motor City
AGES: From two-year-olds to 80-year-olds, the focus at The Color Run is on happiness, fun, a family atmosphere and giving back to the community
Sport360 VERDICT: Who wouldn’t want to start their Saturday at the ‘Happiest 5k on the Planet’ surrounded by friends, festivities and mood lifting colour? Come down and taste the rainbow
CONTACT: / [email protected]


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